Accelerating New Product Introductions (NPI)
A recent study by IBM’s Global Business Services group describes the current business environment as “the era of innovation”: We are definitely entering the era of innovation. It is pervasive. It is influencing the way in which companies think about virtually every aspect of research, marketing product development, supplier and materials management, manufacturing, distribution, warranty and defect management, maintenance repair and overhaul, and product end-of-life and disposal. Innovation is global. Innovation knows no boundaries.
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